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Brand and web design for wedding professionals

in pursuit of an elevated online (and client) experience 

Think of your brand and website like a wedding invitation suite. As much as it provides need-to-know particulars like location or price, they also set the tone and invites someone to consider what it would feel like to engage with your business, firsthand. 

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Make your value, talent, and expertise known in a way that is polished and equally enticing 

COUPLES CHOOSE THEIR VENDORS BASED ON STYLE AND CREDIBILITY 

Envision what would happen if your brand presented a high-end feel

… and followed through with a high-end experience

The Signature Experience:
Brand + Custom Web Design

BRAND STRATEGY AND DESIGN

Font + color selection, primary + secondary logo design, logomarks, web + print files, and a brand guideline for brand cohesion.

CUSTOM WEB DESIGN

Responsive design for desktop and mobile, along with tech support so launching your site goes off without a hitch. 


SEARCH ENGINE OPTIMIZATION

Optimized page titles, meta descriptions, images, header tags, and as-needed redirects to set the foundation for SEO success.



easy communication & post-launch support

We’ll chat project details in our shared ClickUp dashboard, where you'll also find your custom video training and resources to set you up for success.



This brand and website approach is created specifically with wedding pros in mind. Curate a seamless online presence that speaks to couples looking for a distinguished style just like yours. Your experience comes complete with:

INQUIRE TO LEARN MORE

Investment: $8,000

Extended payment plans available

+ Copywriting add-on available upon request

Template Customization

Maybe you’ve been tinkering with a DIY site for a while or don’t have the budget for a custom site, but still want something that looks just as pristine. Template Customization is a semi-custom solution that will get you up and running right away. This experience includes:

A template from my template shop

Search engine optimization

Tech support to get your blog migrated and domain connected

Customized with your fonts, colors, images, and copy

Easy communication and post-launch support

A streamlined 1-2 week project timeline

INQUIRE TO LEARN MORE

Investment: $3,500

Extended payment plans available

The Website Refresh

The Website Refresh is tailored to your business's unique needs. It typically involves revamping your existing Showit website with a fresh look and feel, updating your images and portfolio, enhancing the user experience, and auditing for SEO improvements. It's perfect if: 


You don’t want to completely re-do your site, but want to just revamp it and give it a more updated look and feel.

Your site is mostly great, but there are aspects of it that frustrate you and need fixing.


Your portfolio is outdated and your website no longer reflects your style and expertise

INQUIRE TO LEARN MORE

Investment: $1,900

Split into 2 payments

- ruthie allen, RUTH EILEEN PHOTOGRAPHY

The best investment I've made in a long time! What could have felt overwhelming and daunting, Alex made enjoyable and fun.

She really listened to me and made sure I felt seen and heard whenever I had changes to suggest, and she was quick to respond and implement them. I can't recommend Alex enough! Hire her NOW to create an online space that beautifully represents your brand.

Recently Launched

VIEW PORTFOLIO

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Design that is beautiful as much as it is functional

I believe a strategic brand has a distinguished aesthetic without compromising on the necessary foundations. I take a “yes, and” approach to ensure your brand is instantly desirable and portrays an inviting (and practical) online presence.

Beauty

· A visual brand identity that represents where your business is moving torwards

· A versatile, clean, and simple logo that will still feel fresh year after year 

· Font and color palette pairings that prompt an emotional connection only you can cultivate

Functionality

· A streamlined customer journey that surprises and delights on every page

· A consideration of search engine optimization so couples easily find you on Google

· UX-friendly design layout and technical integrations that meet accessibility standards








A BRAND SHOULDN’T HAVE TO CONVINCE YOU OF ITSELF

Want to reposition your brand so it exudes self-assured confidence to your dream couples?

i'm here for it

In our ClickUp dashboard I’ll prompt you to share images, passwords, and other logistics so we can officially begin. A thoughtful approach to your pre-work, like filling out the client questionnaire and creating a Pinterest mood board, will go a long way to help define where you are now and where you want to be.

Getting organized for our time together

Pre-Work

Using what you’ve outlined in your client questionnaire, we’ll meet for a brand strategy call to chat over a visual direction that reflects where your business is headed. We’ll then collaborate on one logo concept and refine until it feels just right.

Capture your vision through intentional design

Branding + Logo Design

During this stage, we collab back and forth as we turn every page of your site into an engaging web experience. You can relax because I’ve got tools to keep the feedback process super easy and I’ll continue to check in for your feedback along the way. 

See your brand in a new light

Website Design

Once branding and web design are complete, we’ll ensure we tie up any final loose ends before launch and I'll share resources for you to maintain your Showit site moving forward. Since this will be your new virtual home, I want to make sure you feel comfortable.

Revving up to launch day

Pre-Launch

The day has arrived! I’ll swiftly take care of all the “techy” stuff behind the scenes. You, on the other hand, get to leverage custom launch graphics to tease and officially announce your new site for all of social media to see!

Make your launch an event people will remember

Launch Day

If tech issues arise, you’ll have one week of post-launch support. Now that we’ve wrapped up your website and branding, consider me a resource you can always go back to as your brand continues to evolve and grow.

Keeping connected as your business expands

Ongoing Support

A breakdown of the process

The results speak for themselves

NEXT

Raise your prices and book at your dream venues

"Not long after launching my new website, I booked a $6200 wedding at a beautiful estate venue! This is my highest wedding booking to date and I could have never booked this wedding with my old website. I feel confident in my online presence, and know that if a wedding planner reaches out/sees my website, I am showing my work in the best possible light!"

Carly Eastman, Carly Rose Photography

"Since launching my website, I have booked 23 wedding clients! All of which have been higher paying and more "ideal" clients! I am so proud to send people to my website as I finally feel like it is an accurate depiction of me, my services, and brand."

Kaleigh Moore, Kaleigh Moore Photography

Increase your bookings and work with ideal clients

"Our website makes me proud of what we do! Especially now with the website properly reflecting where we see our business going! For a while we wanted to reimagine our website and where we felt our business moving towards and Alex made everything feel so easy!"

Cassie Kraft, The Allen Farmhaus

Gain confidence and clarity in your business

start the EXPERIENCE

The world deserves to see it, and, honestly, you owe it to yourself

There is something indescribable about seeing your work, something you’ve spent years perfecting, beautifully displayed in one place for everyone to see. 

We aren’t simply conjuring up visual concepts out of nothing. We’re creating a sentiment your dream couples can’t help but feel by surfacing your passion that’s been there all along.

Ultimately, my aim is to help you take immense pride in the work you do every day through a brand that displays your artistic expertise. To inspire confidence and remind you how far you’ve come.

Some final words of encouragement and a gentle nudge

Frequently Asked Questions

"CAN I ASK YOU A QUESTION..."

Do you only work in Showit?

Yes! Because of Showit’s creative flexibility for making updates, it’s the platform I exclusively design with and recommend to my clients. Plus, I’ve had the opportunity to meet the Showit team in person through their designer retreat, DXP. I can vouch for the people behind this platform. As a Showit user, you'll be joining an incredible community!

Is Showit only for photographers?

Showit’s web platform was originally created for photographers. However, it’s since evolved into a well-worthy choice for any kind of business, especially wedding professionals. Even if you’re not a photographer, you’ll have plenty of beautiful images to showcase your work whether it be florals or event design, and Showit makes this possible.

Do you offer payment plans and if so, how do they work?

A custom brand and website gives you the opportunity to raise your rates and quickly make back your investment. That being said, I break up payments into 4 monthly installments with the first payment due as your booking fee to make your investment more manageable. Extended payment plans are available upon request.

Do you take care of everything SEO related?

Most small business owners don’t realize how much goes into an excellent SEO strategy that goes beyond my scope as a designer. While I do not offer SEO services, I am very educated and informed about SEO best practices and always design with this in mind. I firmly believe it’s my responsibility as your designer to follow best practices for on-page SEO. That means that all web design experiences includes page structure, header tags, basic keyword research, image + file name optimization, and submitting your site map(s) to Google Search Console. If you’re interested in a comprehensive SEO strategy to implement things like blog content, backlinks, and more, I have plenty of talented SEO colleagues I can refer you to!  

Do you offer a custom website-only package? 

My focus is on creating websites that are rooted in a strong brand foundation. I firmly believe that a custom website without brand strategy is not a wise investment, which is why I only take on such projects if the client already has a well-developed brand and logo suite. If this is the case for your business, please make a note when completing the inquiry form. 

While I encourage everyone to invest in brand and logo design for the long-term success of their business, my template customization service is a budget-friendly option for those who are just starting out or not ready for a full brand identity yet.

How do I know whether I need a custom website or website template customization? 

The Signature Brand + Website Experience is perfect for when you’re:
· An established business
· Consistently booking weddings in advance
· Ready to stand out in the industry
· In need of a brand and website that easily attracts *perfect-fit* couples 

The Template Customization package is great for a first website, or when you need to quickly establish a poised brand by moving away from your first out-of-the-box site.

If you aren't sure which experience is right for you, complete the inquiry form to get in touch and schedule a complimentary consultation. I am happy to advise on the best choice for your business. 


GET IN TOUCH

Start connecting with couples who will appreciate your experience and genuinely bring you joy. 

Your high-end client experience starts with your website and brand