BRANDING + TEMPLATE CUSTOMIZATION
Blair Worthington is a Charleston-based wedding and portrait photographer know for her artistic, fine art approach. With a keen sense of legacy, Blair creates beautiful heirlooms that will stand the test of time. After relocating from Jackson Hole to Charleston, South Carolina, Blair sought to create a brand that embodies classic romance with a touch of southern charm. Together, we crafted a brand and website that evokes elegant simplicity, reflecting the same timeless sophistication that Blair's clients adore.
Blair's brand and logo design are a beautiful representation of her photography style. The logomark exudes coastal southern charm and features delicate hydrangea flowers that add a soft and feminine touch to the design. The interlaced initials create a striking monogram that is reminiscent of classic southern monograms but with a modern twist.
The soft blues and neutral color palette in Blair's branding speak to the coastal nature of her work, creating a relaxing and tranquil atmosphere that complements her photography. We opted for a unique and elegant typography that feels both classic and modern, adding sophistication to her brand while still feeling approachable and welcoming to clients.
Blair opted for a semi-custom web design, starting with my Magnolia template as the foundation. Her delicate brand elements, along with her new typography and color palette added the perfect touch of personalization to make this design all her own.
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