Attention to detail is what elevates your website from okay to great. The footer is an often-overlooked design element, but SO important!

 

Why You Need to Optimize Your Footer

Users use the footer for two main reasons:

• After failing to find the content they were looking for elsewhere (for example, less important pages that aren’t in the primary navigation)
• On purpose, to find the information they expect to be there (for example, the address of a brick and mortar store)

Including the information that your users are looking for in your footer does two things. First, it makes your users happy and lessens their frustration. Second, it keeps them on your site for longer. It’s a win-win!

 

Elements to Include in Your Website’s Footer

To optimize your website’s footer, make sure it includes these elements:

 

1. Navigation links

For most wedding professionals, this will simply entail restating your nav menu from your header. However, if your website has subpages that aren’t listed in the primary navigation, you should spell those out in the footer.

 

2. Contact info

Some may choose to list their email address or phone number, while others may choose to include a link to the contact page. It doesn’t really matter which you choose, as long as it is clear and easy for your user to get in touch with you somehow from the footer.

 

3. Social media links

The footer is a great opportunity to give your users a little reminder of the other ways they can follow along with your business. Many wedding professionals choose to include an Instagram preview in their footer, which can be a great way to create visual interest and encourage users to follow you!

 

4. A call to action

If you have an email newsletter or a freebie you want users to take action on, the footer is a great place to remind them of it! Don’t put a CTA just to put one, but a well-intentioned footer CTA can work wonders!

 

5. Privacy Policy and Terms & Conditions

While it’s unlikely that your users will want to read this content, it’s good practice to include it in the footer. Feel free to make these a slightly smaller font than the rest of your footer content.

 

When you are intentional about every piece of your website design, you communicate professionalism and expertise to your potential clients. Even something as small as the footer can have a huge impact on your conversions!

Does your website’s footer include these elements? What other elements would you suggest including?