Jessica Van Der Marel is a Palm Beach-based wedding photographer known for capturing refined, heartfelt moments with a timeless, editorial touch. Her work is romantic yet grounded—effortlessly blending elegance with emotion. She came to us ready for a brand and website refresh—something more aligned with the elevated experience she delivers to her couples and the artistic direction she’s stepping into.

Together, we set out to create a visual identity and custom Showit website that felt sophisticated, intentional, and serene. The inspiration pulled from classic typography, rich textures, and natural tones—designed to mirror the emotional depth and beauty of Jessica’s work. Our goal was to give her an online presence that felt elevated, cohesive, and worthy of the legacy she’s capturing—while helping her attract couples who value meaningful, artful storytelling.

Check out the Jessica Van Der Marel brand and website in action here!

Ready for your own elevated design experience? Alex Collier is a brand and Showit web designer for wedding professionals. Check out my services here and get in touch to schedule a discovery call about your project!