Every year, I see a new wave of wedding pros asking the same question. Is Showit still worth it for my business? After all, choosing a website platform is no small decision. It affects how you book, how you show up online, and how confident you feel sending people to your site. So I decided to sit down and create the kind of Showit review I wish I had when I first stepped into this world. Think of this as the honest, real talk version of everything I have learned designing Showit websites for wedding professionals these last seven years.

If we haven’t met yet, I’m Alex Collier. I design Showit websites for wedding pros who want websites that feel high-end, heartfelt, and aligned with the experience they give their couples in person. I came to Showit after trying other platforms that limited my creative options. Once I realized what Showit could do, I never turned back. It opened a door for my clients to show up online with clarity and confidence, which is why I love sharing everything I know about it.

And if reading this Showit review has you thinking, okay, it might be time for my website to catch up, you can check out my custom design services or template customization options. Both are designed to help you create a site that truly reflects the caliber of your work.

Why I Chose Showit and What Makes It Different

When I first started designing for wedding pros, I knew I wanted a platform that could keep up with the level of care, artistry, and emotion that goes into this industry. That’s when I found Showit. What stood out right away was the freedom it offered. I could design without bumping up against rigid rules, place elements exactly where they felt right, and create layouts that felt intentional and personal (not cookie-cutter).

I also loved that Showit lets you control how your site looks on desktop and mobile. Your website shows up beautifully across devices, but you’re never forced into a one-size-fits-all layout. That balance of consistency and flexibility is something I haven’t found anywhere else.

And then there’s the way Showit pairs with WordPress for blogging. You get the creative freedom of Showit with the powerful blogging capabilities of WordPress, which really is the best of both worlds. Even early on, that combination made me stop and pay attention.

So many wedding pros are looking for a platform that supports both creativity and functionality, and in my experience, Showit does exactly that (without asking you to compromise on either!).

What I Love About Showit: The Pros

1. Design flexibility with true control over layout

This is the reason so many designers (myself included) end up sticking with Showit. You aren’t boxed into rigid sections or pre-set layouts. You can move, layer, resize, and arrange elements however you want, which feels especially refreshing if you’re a visual thinker. For wedding pros, this kind of freedom really shines. It makes space for storytelling through imagery, galleries, and clean typography. I’m a big believer in the idea that less is more, and Showit allows me to design in a way that feels polished, intentional, and never cluttered.

2. WordPress integration for blogging and SEO

This is one of those behind-the-scenes features that makes a big difference. Showit connects seamlessly with WordPress for blogging, which means you still have access to SEO plugins, categories, and the entire WordPress ecosystem. If blogging plays a role in bringing organic traffic to your site (and for many wedding pros, it does), this is a huge plus.

3. Client friendly editing

Most of my clients aren’t interested in wrestling with tech. And honestly, I don’t blame them. They want to make quick updates without worrying about breaking something. Showit makes that possible. The editor is visual and intuitive, and I’ve seen even the most tech-hesitant clients get comfortable quickly. Within a week, they’re updating blog posts, swapping images, and feeling confident navigating their site. That’s always a win in my book.

4. Excellent customer support and a strong community

This might sound like a small detail, but it matters more than people realize. When you invest in a website platform, you want to know help is there when you need it. Showit’s support team has consistently been one of the most reliable I’ve worked with. Pair that with the Showit user community, and you’re never really figuring things out alone. Which is especially comforting as your business grows.

5. Showit keeps rolling out new features

This is something I appreciate more and more every year. Showit is constantly improving the platform. From canvas sets and new button options to unpublished pages and page folders, these updates continue to expand what’s possible for both designers and DIY users. The momentum behind the platform is real, and it shows a genuine commitment to investing in the people using it.

The Cons and Honest Tradeoffs

Let’s talk about the things that don’t always get mentioned in a Showit review. No platform is perfect, and Showit is no exception. I think it’s important to look at the tradeoffs clearly, so you can decide what truly works best for your business.

1. There is a slight learning curve

Showit’s drag-and-drop freedom is incredible, but that same flexibility can take a little getting used to. Because you can move anything anywhere, it’s also easy to nudge something out of alignment without realizing it. Full creative control means you can accidentally disrupt the structure if you’re not careful.

This is also why templates created by inexperienced designers can sometimes come with technical hiccups. I’ll often see things like multiple H1 headers on a single page or mobile layouts that feel a bit off. These aren’t flaws in Showit itself, they’re design issues that come from the platform having a low barrier to entry. (And it’s one of the reasons working with a professional (hi!) can save you a lot of time and frustration.)

2. Limited built-in ecommerce

Showit isn’t built to support large shops or complex ecommerce setups. You can embed Shopify buy buttons, which works really well for most wedding pros selling presets, guides, or other digital products. But if ecommerce is a major focus of your business, you may want to pair Showit with a dedicated shop platform to get everything you need.

Clearing Up the Myth: Is Showit Bad for SEO?

Here is where a lot of confusion comes in. You’ll hear people say Showit is bad for SEO, but that simply isn’t true. Google doesn’t favor one platform over another. It cares about things like content quality, page speed, user experience, mobile performance, accessibility, and having the right technical structure in place. All of that is absolutely possible on Showit.

Sara Dunn, a well respected SEO expert in the wedding industry, shared examples showing that many top ranking wedding pro sites are on Showit. That aligns with what I’ve seen firsthand over the years. A Showit website can perform very well in search when it is built correctly. What matters most is intentional design, clean blog structure through WordPress, and good content. Claims that the platform itself hurts SEO are usually missing the bigger picture.

If you want to see what strong SEO looks like paired with a high-end user experience, you can read my breakdown of wedding planner websites that book luxury clients. It gives you a clear look at what makes a site stand out and how thoughtful design supports search performance.

You can also read my guide to Showit SEO for wedding pros. It breaks down simple steps to help your site build steady, sustainable visibility without the overwhelm.

Who Showit Is Best For

After working with many wedding pros, I see the same pattern. Showit shines for creative businesses that rely on visuals. Photographers, planners, florists, venues, filmmakers, and artists of all kinds benefit from how flexible this platform is. It allows your website to feel like a true extension of your work. Not just a place to list services, but a space that reflects your artistry.

It is also great for people who want creative control without spending hours learning code. If you value design freedom, care about brand storytelling, and want your online presence to feel polished, Showit is a strong fit.

Showit vs Other Platforms

There’s no shortage of website platforms out there. Squarespace, Wix, Shopify, WordPress alone, and others. Each has something to offer, and they all serve different needs. For wedding pros, I find that Showit strikes the best balance between design freedom and a smooth user experience.

Here’s a quick look at how the major platforms compare:

• Squarespace: Clean and simple to use. A great option if you want a straightforward website. The tradeoff is its structure. It is more rigid, so you have less layout flexibility.
• Wix: Offers a lot of visual freedom, but the level of control can feel inconsistent. It is easy to create layouts that look misaligned or busy if you are not careful.
• Shopify: Shopify is fantastic for ecommerce-driven businesses that need robust shop features. For most wedding pros, though, that level of functionality isn’t necessary. It is strong for selling products, but not ideal if your main goal is showcasing your service-based work and storytelling.
• Showit: Gives you creative layout freedom while still letting you use WordPress for blogging and SEO. It is the only platform that blends full design control with the power of WordPress, which is why I continue to choose it for my clients.

If you want a deeper breakdown between Squarespace and Showit, you can read my full comparison of Squarespace vs Showit here.

My Final Showit Review Takeaway

After seven years designing for wedding pros, my honest Showit review stays the same. Yes, Showit is still worth it. It is flexible, visual, user friendly, and built to grow with you. It matches the artistry found across the wedding industry and supports the kind of elevated online presence that helps you book better clients. No platform is perfect, but for the kinds of creative businesses I serve, Showit comes pretty close.

And if this review has you feeling excited (or even just a little curious) about refreshing your online presence, I’d love to help. You can explore my custom brand and website experience, template customizations, or the templates in my shop. Your next website can feel elevated, cohesive, and aligned with the work you want to be known for—and that’s always the goal.