Readability is a huge consideration for your website. If potential clients are straining their eyes or can’t follow along with your copy, you risk losing their interest. You wrote all that high-converting copy, don’t you think it’s important that your users can actually read it?
Just because YOU can read something easily doesn’t mean your users can. They might be sight impaired, color blind, or reading on a lower resolution screen. It’s important to consider these users as you create your design.
On the web, users tend to scan rather than read every single word. With a few tricks, though, you can make it more likely that users will actually read the content you worked so hard to create!
Here are some tips to audit the readability of your site and to improve it. I’m going to show you how to use the CSS Peeper Chrome Extension. This is one of my absolute favorite Chrome extensions because it tells you so much good information—font size, style, color, button size, etc—without having to comb through code.
First, pull up your website and pick a page that has a lot of copy on it. Click on the CSS Peeper plugin. Now you can click any element on the page in order to view its styles. Click on a block of the body (paragraph) text.
Next, we’re going to check a few specific things.
Once you make these small tweaks, your site will be much more readable and accessible for your users. Any time a user interacts with your site, it’s part of their client experience. Give your clients an outstanding experience where they never have to strain their eyes or squint to read a blog post. Then, they’ll be able to focus on your content and your message.
Did you complete the 5-step audit? Did you discover any changes you’re going to make to your site?