When I was a bride I had a million questions:
What time should I start my hair and makeup? How should we get to the ceremony? Where should we do the first look? How many chairs should there be for the ceremony? Where should the cake go?
For an indecisive person like me, all of these unknowns were a nightmare. Like many brides, I turned to my trusty favorites, Pinterest and Google, to find some guidance.
Your clients and potential clients? They are doing the same thing.
When they are searching the web for the answers to their questions, whose website do you want them to find? Who do you want them to think of as the “go-to” expert in your niche?
You want potential clients to find your website and think “Wow, they really know what they’re doing.” You want the couples who have booked you to think, “We totally trust them.” You want your peers to respect you, and your clients to refer you to their family and friends.
Then, pal, you need to be blogging.
A website is a living and breathing thing. The idea of being “done” with your website is a myth. You need to be consistently updating your website with fresh, relevant content in order to rank in search engines. That doesn’t mean you need to revamp your about page every month or replace your galleries every other week. Instead, the way to consistently update your website’s content is through your blog.
Every time you blog, you are building your relevance and making it more likely that potential clients will be able to find you.
And I’m not just talking to photographers here! Blogging in the wedding photography world has blown up and most photographers I know already have and consistently use their blog. But this is a major opportunity for lots of other wedding pros! There aren’t that many florists, or venue owners, or makeup artists I know who have really informative, interesting blogs. By blogging frequently, you can set yourself apart from the crowd!
I strongly believe as a wedding pro, you should blog every client. But another type of blog post you should be writing is educational content.
As a wedding professional, you’ve worked dozens—maybe even hundreds—of weddings. But for your clients? This is probably one of only a handful of weddings they’ve been a part of or maybe even attended. The things that you don’t even think twice about, your clients have no idea about. They’re looking to you to guide them through this experience.
A blog full of helpful information serves your clients well because it answers their questions—even the ones they didn’t know they had.
But, I know that it can be a challenge to know what to write about. That’s why I’m taking the guesswork out and introducing my new free download, 500 blog post ideas for wedding pros! Check out a preview below, and download the freebie at the end of this post!
Here is are just a few of the ideas you will find in the free guide. Download the guide at the end of this post to check out all 500 ideas!
Planners: Tips for including your dog in your wedding // Round up of the best ceremony readings // The different types of chairs you can rent
Photographers: My favorite poses for portraits // How to get amazing getting ready pics // Why you should do an anniversary session
Videographers: How to write the perfect wedding toast // Our favorite songs for walking down the aisle // What gear do we use to film a wedding day?
Hair and Makeup Artists: Wedding makeup mistakes to avoid // How to safely remove your makeup // How to coordinate your makeup with your wedding color palette
Cake Artists: Behind the scenes of assembling a multi-tier cake // What is a groom’s cake // Should you save and freeze the top layer?
Calligraphers and Stationers: Beautiful menu ideas // What is an envelope liner and do you need one? // Fun ideas for your return address
Florists: How to mix high and low centerpieces // Unexpected places to add florals at your wedding // Flower crown inspiration
DJs: The top requested “do not play” songs // Songs that never fail to fill the dance floor // Best tips for keeping the dance floor full all night
Venue Owners: Ideas to surprise your guests at your reception // How to use draping to decorate your reception // Reception photobooth ideas
Catering and Bar Services: Should you do a champagne toast? // The most important mixers to have at your bar // Glass versus plastic tableware
Download the full list below and start planning your awesome content today!